A singer, songwriter, and musician whose powerful pop songs have
connected with millions of fans around the world, Avril Lavigne brings
her unique point-of-view to her lifestyle brand Abbey Dawn — a bold,
colorful line of rocker chic-influenced clothing and accessories for
girls who are confident in their personal style and unafraid to express
themselves through fashion.
Named after a childhood nickname her
father gave her, Abbey Dawn was originally inspired by Avril’s own
closet. A few years ago, she began coming up with ideas for pieces she
herself wanted to wear, bringing her daring, adventurous attitude to
designs that mix both edgy and feminine details. Avril launched Abbey
Dawn in July 2008 as an exclusive with a major U.S. retail chain. In
October 2008 she introduced her first retail outlet — an exclusive
pop-up shop located near the entrance to the Laforet department store in
the fashionable Harajuku shopping district of Tokyo, Japan. The store,
which sold clothing and accessories all designed by Avril, as well as
her CDs and DVDs, was the best-selling boutique at Laforet during this
two month exclusive period.
The following year, Avril held her
first fashion show during New York Fashion Week in September 2009.
Models strutted down the runway in Abbey Dawn’s metallic-print T-shirts,
oversized hoodies, long-sleeved striped skater T’s, denim skinny and
boyfriend jeans with built-in suspenders, printed leggings, tutus, and
plaid mini-skirts to the sounds of Avril’s hit songs “Girlfriend” and
“Sk8er Boi.”
Avril is excited to announce that Abbey Dawn is now
available internationally! For the first time ever, Avril’s
fashion-loving fans across the globe will be able to buy Avril-designed
clothing, footwear, and accessories in more than 50 countries worldwide
via www.abbeydawn.com. Previously only available at physical retail
outlets in the U.S. and Canada, Avril is excited to finally make Abbey
Dawn accessible online to over 18 million fans connected to her
internationally through her website and social-networking pages.
In
December, the T-shirt Avril wears in the video for her brand-new single
“What The Hell,” from her upcoming album Goodbye Lullaby, will be
available for purchase in both women’s and men’s styles (Avril’s
first-ever designs for guys). In addition, affordable new mini-
collections will be available for purchase every month in 2011, right
here on www.abbeydawn.com
Abbey Dawn: Save 10% Off and Free International Shipping on Orders over $99- Promo "PLAYITINT"
